I'm Irene. I'm a creative lead with 13+ years of experience, made in Portugal, where a thirty-second commercial is a story you'll remember for years. Based in Amsterdam since 2018. Where brave ideas and memorable stories are born, with teams fuelled by talent, drive and trust: that's my home.
Over the years, I've been amplifying strategies through creativity, culture, and innovation to connect brands with people in meaningful ways. I worked in agency and in-house, by turning business challenges into stories and design solutions that leave a mark and last.
I worked with Rotterdam’s zoo, MDL Fonds, Woven Capital (Toyota) and BUX. I believe knowledge is meant to be shared. I lead projects and empower teams. I take risks, I ask many questions, I don't take comfort and I never give anything less than everything I've got.
Open to relocating. Bonus points for beaches.