Hi, I’m Irene. Hands-on design lead with 13+ years between agency and in-house, in Amsterdam for 7+ years. Ready to relocate. Beach prioritised. I’ve come to realise that I was never meant to settle in comfort, and I don’t give anything less than everything I’ve got. Along the way, I learned that I need to know what I do matters.

I worked with Rotterdam’s Zoo, Woven Capital (Toyota) and MDL Fonds. I grew from a detailed-eye into a creative leader who views the full 360° landscape from high. I protect the standards - even when uncomfortable - and I raise the questions people and the briefings tend to hide. I prioritise the art of thinking, because before any craft, it’s essential to understand what exactly we are solving and why. I craft brands, products and campaigns by creating identities and systems that hold them together. Today, I’m also leading the people behind them. View resume. More work available in Behance and reach out via email or Linkedin.