What?

BUX is Europe’s fastest growing neobroker and has been taking down the barriers to the financial markets and disrupting the investing experience, helping new generations of investors and traders to discover the world of the financial markets.

Concept and goals

BUX's believes that investing should be easy, affordable for all and aims to become the leading neo-broker in Europe - an ambitious goal that can't possibly be achieved without being a trusted brand. 

As a consequence of a cross examination of all BUX touch-points and a thoughtful analysis of the brand's perception (sustained by research/data from different countries), we've proudly joined forces between teams and brought to live, in 2023, the first BUX brand book - a collection of guidelines and brand standards, for both internal teams and third-party suppliers.

A know-how guide for communicating consistently with the audience while preserving the brand standards design-wise. The BUX brand book introduces the repositioning of BUXs visual identity, covering the brand positioning, key messages, target audience, tone of voice and visual identity (logo usage, typography, colors, photography...) -smoothing all marketing campaigns decisions and ensuring the on-brand of all assets, everywhere.

Design Challenge

・Audit the product and all touch-points (web, socials, out-of-home ads, app stores, CRM e-mails...);
・Achieve brand recognition; 

・Bring consistency, maturity and trust to the brand (design-wise), by exploring and creating new standards and guidelines - narrowing down inconsistencies and bringing new valuable elements into production;  
・Design a brand book, for both digital and print, able to reflect the company's values and mission: simple, easy to use and trustable.